The prop-tech start-up Lizas launches the real estate platform “Liza” for its clients

Lizas, a prop-tech startup, has pre-launched a consumer-focused real estate platform, dubbed Liza, to empower its consumers to choose properties that match their needs and dictate their rules, said the founder of the company, Ahmed Alaa.

Alaa told Daily News Egypt that Liza is a web platform that facilitates the process with cutting edge technology, for a smooth user experience suitable for different segments of the company, to unlock various real estate investment opportunities for its parts stakeholders. Additionally, it aims to connect buyer and seller with a chat system powered by Liza. In addition, it allows the developer’s sales team to maximize the number of direct sales.

The founder of the company clarified that the Liza mobile app is expected to launch in January 2022. The platform and app intend to attract users to Egypt and the Gulf region, and then to Europe, revealed that the app intends to reach around 1,500 users within two months.

He added, “Liza strives to enable users to obtain the highest quality assets and pursue their choices through a cutting edge digital platform. It allows the public to browse through numerous listings that meet everyone’s real estate needs, whether it’s buying, selling or renting. All in one click, as a seller you just need to register on our platform by choosing the plan with the appropriate duration for the registration, and you only pay a minor subscription fee.

In addition, it helps to remove the hassle of commissions and the burden of middlemen and reassure consumers and reverse the pressures caused by middlemen. In addition to offering a wide range of choices, whether you want to sell, buy or rent.

Alaa said, “We aim to evolve the real estate industry by being ahead of the game, as the whole country sets off on the move towards a more digitalized country and after the COVID-19 pandemic and its impact on our lives and lifestyles, the digitization of the real estate market has become essential. Our main goals are to build brand equity to gain trust and credibility at the brand level to help grow our brand and educate the public on a new method of real estate.

Lizas is the umbrella brand and the platform that empowers Liza. The company has acquired ISO 9001 and ISO 27001. ISO 27001 is the international standard for information security, which guarantees the security and confidentiality of customer information.

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