The 5 Best Apps Every Real Estate Agent Needs
Real estate technology will inevitably change the way you run your business. Times have changed, and so have the real estate technology tools agents use to communicate with potential clients, generate leads, and keep their business afloat. Whether you’re an experienced agent or just starting out, there are apps that can make your life as a real estate agent easier.
We’ve scoured the app stores for the best real estate tech tools and identified the ones we think every real estate agent should have in their back pocket.
Types of real estate technology
Technology is playing a bigger role in the real estate industry. Tools like mobile CRMs, home staging apps, social media sites, and even real estate listing websites are becoming more commonplace for real estate agents today. The Real Estate Innovations Overview predicts that beyond 2020, the generation that grew up digitally will dominate consumer spending and work culture. Social media will help determine where and how people will want to live, work, and what space to choose for their dream smart home.
With the concept of agents and brokers using technological innovations as digital assets, the industry is now home to several types of real estate technologies.
· Mobile devices: According to real estate agent Mark Flavin, agents will need smartphones to respond to emails, texts, voicemails and instant messages as consumer behavior shifts towards a digital real estate market.
· Applications: Many apps are available for agents to use on their iPhones and Android devices. These apps can help them be more productive, provide accurate information to their customers in a timely manner, and manage their day-to-day activities.
· Cloud Services: Realtors can use their time more efficiently by using cloud-based services that allow them to share and collaborate on files, while eliminating the need to email documents or the hassle of fax machines in the office. real estate sector. .
· QR codes: A quick response code, or QR, is a two-dimensional barcode containing large amounts of data. When a smartphone camera is used to scan a QR code, the device will automatically link to content on the web. Tech Savvy Agent recommends real estate agents insert QR codes on lawn signs, business cards, direct mail and flyers to direct potential buyers or sellers to a website with more information or to their profiles of social media.
· Block chain: Blockchain also allows real estate professionals to create smart contracts – contracts verified and enforced by technology – by digitizing information and storing it in a database that is both public and encrypted.
· Real estate crowdfunding platforms: Crowdfunding platforms allow investors to pool their money to finance real estate projects. Investors can also become clients by using the platform to find a property that meets their needs.
Customer Relationship Management (CRM)
A real estate CRM (customer relationship management) system helps agents manage all communications with prospects and clients. Every year, CRM tools become more important for the daily work of agents, as well as for their success in the industry.
Benefits of CRM in the real estate market
Real estate CRM systems can capture and organize data ranging from business metrics to advertising. These programs help agents track their business, find properties, attract clients, and communicate with current and past clients.
Best CRM App for Real Estate Agents: Wise Agent
Wise Agent is a complete Customer Relationship Management (CRM) system designed specifically for real estate agents. It offers a wide range of features, including automated email and SMS reminders. The most impressive feature of the program is its 24/7/365 customer support, which includes live chat and email responses within minutes with a real person.
Advertising by e-mail
Real estate is about building relationships, and email marketing is the perfect way to nurture your customer base to come back to you for their next purchase, as well as to refer their network to you.
Benefits of Email Marketing in the Real Estate Market
Email marketing is the most widely used digital marketing platform, with over 4 billion users worldwide. It allows a real estate agent to reach a large number of people and communicate with them directly and simultaneously.
Best Email Marketing App for Real Estate Agents: GetResponse
GetResponse provides an all-in-one solution for agents, allowing them to manage long sales periods, from researching new properties to sales, training and customer service. With its easy-to-use tools, it offers unlimited creative possibilities – you can create smart automated campaigns and send content tailored to particular groups of subscribers.
The real estate transaction management software offers a wide range of services, including an electronic signature platform with automatic filling, storage capabilities and integration with a CRM.
Advantages of managing transactions in the real estate market
As a real estate agent who relies on transaction management services, you have a competitive advantage over other agents who do not offer these services. When you use transaction management services, you can focus on what matters most: generating new leads and providing better support to your existing customers. This will help you build your reputation as an expert in real estate transactions, which could potentially lead to more client referrals.
Best Deal Management App for Real Estate Agents: DotLoop
Dotloop is the #1 transaction management software used by real estate agents, brokers, and teams. It allows users to consolidate form management, storage, and electronic signatures, among other features. Platform features include real-time visibility, branding tools, and cloud storage. Plus, it also has a mobile app for on-the-go accessibility.
Real estate websites
Real estate agents pursue various strategies to promote their business, including placing classified ads in local newspapers and magazines. However, with the internet becoming more and more popular as an advertising medium, it soon became clear that websites are essential for growth.
Benefits of Real Estate Websites
Real estate websites bring convenience to buyers and visibility to sellers. These sites allow homebuyers to view hundreds of property images, videos and features before scheduling a live viewing. For sellers, listing their home on these sites benefits them for the same reason: potential buyers can view the home online without having to travel.
Best Real Estate Website App for Realtors: Zillow
Founded in 2006 by two former Microsoft executives, Zillow offers a suite of tools for real estate professionals that make it the most robust real estate website available. Zillow provides leads to agents, lenders, and other home service providers. It also allows users to post their own ads, get updates on their searches, connect with agents and lenders, and receive push notifications of search criteria updates.
Lead management services
The most common type of technology used by real estate agents is lead management services. This helps real estate agents track their customer database more efficiently. It also helps them get qualified leads for their business more easily than before. For this particular service, real estate agents will have to pay a monthly or annual fee depending on what they can afford and what they need.
Benefits of lead management services in the real estate market
Lead management is an important real estate technology tool to ensure the real estate sales team is focusing their efforts on qualified leads. With the right lead management system in place, realtors can identify the leads most likely to be interested in their properties and able to buy them, so realtors can work with them rather than wasting time on unqualified prospects.
Best Lead Management Services App for Real Estate Agents: Market Leader
Due to its robust functionality, multiple sources of buyer and seller leads, and ease of use, Market Leader is a top choice for real estate lead generation companies. The market leader’s Guaranteed Exclusive Lead Program provides realtors with a monthly number of exclusive leads, which means no other agent can reach this consumer. In addition to the monthly leads program, real estate agents have the option of buying leads through Leads Direct, a pay-per-click advertising campaign targeting consumers looking for real estate listings. Both sources attract potential sellers when they try to appraise their home.
Real estate technology will inevitably change the real estate industry. Times have changed, and so have the technology tools real estate agents use to communicate with potential clients, generate leads, and keep their business afloat. It doesn’t matter if a real estate agent is experienced or just starting out, the apps we talked about above are a must-have that can make their life as a real estate agent easier.