John L. Scott Real Estate appoints Leigh Canlis CMO — RISMedia

John L. Scott Real Estate announced the addition of Leigh Canlis as the company’s Chief Marketing Officer. As an influential member of Seattle’s business community, Canlis brings with her more than two decades of experience leading luxury marketing and business development for clients in a wide range of industries, including real estate.

In this role, Canlis will be responsible for leading John L. Scott’s marketing, public relations, luxury marketing and events/foundation departments. She has been sought after for her proven performance in key areas including integrated marketing, luxury marketing, public relations, strategic business planning, philanthropy, as well as brand and business development.

Prior to joining John L. Scott, Canlis was a business owner and held various marketing and sales positions at companies such as Chihuly Inc. and Windermere Real Estate. More recently, she leaned into her entrepreneurial side, running her own company providing creative strategic advice to high-profile clients.

“Leigh is a forward-thinking marketing professional who brings a strong background in marketing, branding and philanthropy to John L. Scott,” said Phil McBride, Chief Operating Officer at John L. Scott. “She is a valuable addition to our leadership team, and I look forward to seeing what we can accomplish with her leadership and marketing acumen.”

In his new role at John L. Scott, Canlis will build on the company’s successes since its founding in 1931, while guiding the brokerage to new heights in marketing, branding and storytelling. Canlis said she sees fantastic growth opportunities, particularly in the luxury brand Exceptional Homes by John L. Scott. Accustomed to luxury real estate marketing, Canlis’ professional work included leading the development from the ground up of a brokerage firm’s full-service luxury marketing division.

“I am honored to join the John L. Scott family as the company’s newest marketing officer,” said Canlis. “I look forward to collaborating with the top-notch team here, centering the company’s vision of Living Life as a contribution® through my work. I’m especially excited to lead our team into the future with a new approach to storytelling, locally and on a larger scale, through marketing, public relations, branding and events. »

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