How Realtors Can Use Technology To Win Auction Wars


At Connect Now on Tuesday, Mark Choey, Founder and CEO of HighNote, explained to two California agents how technology is helping them close deals.

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If real estate agents know how to wield technology creatively, it can help them close deals in this competitive marketplace.

In an Inman Connect session on Tuesday, agents based in California Sandy Sicsko and Clayton connolly spoke to Marc Choey, founder of High score, about how they use technology to help them win bidding wars.

“If you use something that doesn’t work, take the next step because something new always happens,” said Sicsko, who works in northern California.

When submitting an offer package, Sicsko uses HighNote, a platform that allows agents to consolidate and send all offer information through a single link.

“Everything is in beautiful packaging. It’s a link, it’s not five different emails, ”she said.

Then, using HighNote analytics, Sicsko is able to track which parts of the offer the seller spends the most time reviewing. Analyzes help him organize a strong response when it comes time to discuss details with the seller’s agent.

Sicsko also includes a video of herself expressing how much her customers love the house.

About a week ago, their buyer’s offer was accepted as written, although the seller originally wanted a higher price because it was the best offer they had ever seen.

Above San Diego, Connolly also used technology to influence salespeople. “You have to be the purple cow that stands out,” he said.

Connolly recently won a 16-bid bidding war for his client due to his persistence and use of technology.

Using Bomb, a platform similar to HighNote, Connolly was able to track when his emails were opened and noticed that the seller’s agent was taking a while to look at them. To keep his name on top, he followed up with calls and texts and even sent flowers.

“It put us in the top three, the agent finally called me back and we were able to communicate,” he said.

Connolly is also a musician. When he found out that the auction was going to be intense, he tapped into his musical talent and recorded himself by singing a song he wrote called “Pick us”.

As time is running out once an offer is submitted, Connolly used HighNote and found that the seller’s agent had not watched the video right away. To speed up the process, he called for warning.

Once the video opened, Connolly immediately knew it was a success as scans showed it had been viewed more than a dozen times.

“Long story short, they came back to us and said, ‘Hey, the other party just offered us $ 40,000 more than you, but we love you guys,’ he said.

Being able to connect with sellers on an emotional level, he continued, was what won his home buyers even though they didn’t have the highest bid.

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