ERA REAL ESTATE LAUNCHES THE HERA COMPANY TO PROMOTE WOMEN’S LEADERSHIP WITHIN THE NETWORK AND INDUSTRY »RealtyBizNews: Real estate news
ERA® Real Estate, world leader in franchising within the Realogy family of brands, announced the launch of Hera Society, a new group within ERA® Real Estate whose mission is to strengthen the individual and collective impact of women leaders in real estate in the network, in the industry and in the communities they serve. The Hera Society celebrated the launch with an inaugural event at Ignite 2021, ERA’s exclusive conference for brokers / owners and affiliate managers.
Despite the strong history of professional women in the real estate industry, there remain significant opportunities to accelerate the advancement of women as brokerage owners and industry leaders. As a result, the ERA brand identified the need to create a dedicated platform to offer resources, ideas and mentoring opportunities to foster the success of female affiliate leaders, now and in the future. Inspired by the name of the Greek goddess of women and families, The Hera Society will serve to help its members meet the unique challenges of their professional growth, including financial health, leadership development and inclusion.
The Hera Society will have several elements to fuel engagement with its members, including:
- Integration of ERA events – Hera Society’s first virtual event will take place in December, with future in-person and virtual events throughout the year at events such as Fuel, the ERA Global Conference, and Ignite, the Brokers Conference / owners and managers of ERA.
- Leadership workshops – Interactive workshops, held both virtually and in person, will serve as forums for best practice sharing, business planning and mentoring.
- Communication channels – In addition to showcasing content and highlighting leaders on the ERA branded social media channels, Hera Society members will have exclusive access to a real-time communication platform to further encourage best practices. and sharing of ideas beyond leadership workshops.
“ERA has been a pillar of the industry for almost 50 years. It is a network of collaborative leaders who support each other in growth and success since the inception of the brand. A natural extension of ERA’s culture is to advance women’s leadership strategies within the ERA brand and the industry. Building on our strong base of exceptional female leaders within ERA and the support of Realogy through the What Moves Her platform, The Hera Society is uniquely positioned to provide its members with unique opportunities for leadership development, content and new areas of impact.
Sherry Chris, President and CEO, ERA® Immovable
“ERA® Real Estate is a family. We support each other to grow and succeed, both personally and professionally. We realized the importance of harnessing the power within the ERA family to learn, build relationships and be inspired by each other’s stories and travels. The Hera Society training demonstrates ERA’s commitment to fostering an environment where our affiliates can come together to discuss new ways to better leverage each other’s strengths and ideas to grow and succeed. Our members will use the knowledge and inspiration of our time together to overcome obstacles and uplift everyone around us. “
Lee Ann Roughton, National Vice President, Franchise Performance, ERA® Real Estate
“As the new franchise owner at ERA, I am delighted to be a part of the founding of the Hera Society. I look forward to being one of these illustrious, talented and dedicated women leaders of ERA. The Hera Society will help bridge gender gaps and empower women within and across the brand. I look forward to the Hera Society bringing women together to rise up, collaborate and have fun and make a positive and meaningful impact for all women in the real estate space.
Erica Texada, Broker / Owner, ERA Brawn Sterling Real Estate
“I love the mission of the Hera Society. I am inspired by the opportunity for women to unite, empower themselves and have a positive impact on the communities where we live, work and play.
Tania Moore, Qualifying Broker, Wilkinson ERA Real Estate
About ERA Immobilier
TO ERA Real Estate, we don’t adapt to change, we create it. We believe that our core values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 40 years, ERA was the first real estate franchise to expand internationally, the first to publish listings online, and is the only national company to offer the Sellers Security® Plan program.