Boulder’s ‘real estate king’ reigns from a new castle

For nearly four decades, the name Goodacre & Co. – a brokerage firm founded by Bill Goodacre, who was later joined by his son Tim Goodacre – has been synonymous with high-end residential real estate in Boulder. While that doesn’t change, a new corporate flag flies alongside the Goodacres.

Bill and Tim Goodacre run the Goodacre Group of residential real estate brokerage Milehimodern in Boulder. (Milehimodern/Courtesy photo)

The father and son team has partnered with Denver-based brokerage Milehimodern LLC, which operates under the trade name and style of milehimodern, and will lead The Goodacre Group of the Milehimodern business unit out of the gleaming new offices. from Pearl Street to MHM.

Canadian-born Bill Goodacre got his start in real estate – after studying and playing hockey at Colorado College – in Lubbock, Texas, the hometown of then-wife Glenna Goodacre, an artist who died about two years ago. years and renowned for sculpting the Vietnam Women’s Memorial in Washington, DC, and for designing the Sacagawea $1 coins for the U.S. Mint.

“I haven’t sold a house for three months,” Bill Goodacre told BizWest, recalling that he’s earned about $200 in commissions on homes priced below five figures.

“It was enough when you were selling two or three a month,” he said.

But soon the Colorado itch hit and the family moved to Boulder, where Goodacre and Co. was founded in 1974.

“I’ve basically been in the real estate business all my life because I’ve always worked for dad” doing landscaping, painting and demolition work, said Tim Goodacre, who studied l commercial real estate at Southern Methodist University in Texas and returned to Colorado in the 1990s after selling properties in Arizona.

“The worst moment of my life was when he left for SMU,” Bill Goodacre said of his son’s college years. “When he decided he was coming back, it was the best day of my life.”

The elder Goodacre is ‘like the king of real estate in Boulder, so it was a gift for me to be able to stand up under him,’ said Tim Goodacre, whose sister is Jill Goodacre, model and wife of Harry Connick Jr.

Under this leadership, Goodacre and Co. diversified its operations into development and completed a series of multi-family and retail projects around Boulder and Denver.

“I really enjoyed it, but it scared the crap out of me,” said Bill Goodacre, as he had his own investment capital at stake.

In recent years, as the Goodacres continued to cement their legacy in Boulder, a new group of brokers emerged in Denver.

Owned by Peter Blank, Carmelo Paglialunga and Carla Thompson, the Milehimodern brand has been around for about 15 years under several brokerage umbrellas.

The company, headquartered in Cherry Creek with an additional Denver office in the Lower Highlands neighborhood, prides itself on career coaching and reducing administrative tasks so brokers can spend more time work with customers.

At the start of the COVID-19 pandemic, a handful of MHM-affiliated agents worked in Boulder. Company leaders saw an opportunity and spent the next few months establishing an MHM outpost in the city.

Boulder’s chief broker, Jen Fly, was hired last summer, and in February 2022 MHM opened its Pearl Street offices in a former jewelry store.

“As a small brokerage, it can be difficult, especially with marketing. You’re still playing catch-up,” Tim Goodacre said. “We rely on our reputation and the loyalty of our customers. We do a lot of volume just on (our reputation) and our longevity here. But (joining MHM) is an opportunity to take it to another level.

As the Goodacres learn the lay of the land for MHM’s new offices on Pearl Street, it won’t be long before they’re back in more familiar digs.

Milehimodern has leased 2450 Broadway, the headquarters of Goodacre and Co. for over a decade, from the family, and is in the process of setting up a second Boulder office there.

“We moved out and they’re going to renovate, make the house cooler and move back in,” said Tim Goodacre.

While the Pearl Street outpost features an open layout and glass walls, the Broadway space will offer more private offices and conference rooms.

There are approximately 30 agents on MHM’s roster of approximately 160 brokers in total who work out of the Boulder office. When the Broadway office comes online, the plan is to add more.

The company scored another recent recruiting victory when it brought on ReMax from John McElveen of Boulder.

“Milehimodern’s mission is to provide the highest level of representation to buyers and sellers using industry-leading marketing and our market expertise,” Paglialunga said in a statement. “We are honored to attract top producers such as John to join our team as we continue to expand our presence in Boulder County and beyond.

MHM “grows and does it in a really intentional way,” Fly said, recruiting agents who exemplify the brand’s customer-focused ideals.

This article was first published by BizWest, an independent news agency, and is published under a license agreement. © 2022 BizWestMedia LLC.

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