Better Homes & Gardens Real Estate Adds California’s 28th Corporate Affiliation — RISMedia
Better Homes and Gardens Real Estate LLC announced the affiliation of Burbank, CA-based Better Homes and Gardens Real Estate Town Center, continuing the brand’s momentum in California with its 28and affiliated company. The company serves customers throughout Los Angeles County.
Co-owners Susan Featherly, Peter Micalchuck and Barinder Chhina started their business in 2014. Featherly ran a dance studio before starting a career in real estate in 2004. Micalchuck turned his success as a restaurateur into a second career selling and investing in real estate. Chhina, a biomedical engineer, is a former client of Featherly and Micalchuck and a real estate investor. All three have experience as real estate investors with an extensive network of home improvement and renovation specialists.
Burbank is known as the “Media Capital of the World” and is home to many film, television and entertainment companies such as Walt Disney Studios, Warner Bros. Studios and Nickelodeon Animation Studios. Most of the company’s clientele is in the film and music industry. Located near the Verdugo Mountains, Burbank is just 20 km north of downtown Los Angeles and 40 km from the beach, providing easy access to many outdoor and cultural activities.
“The City of Burbank and Greater Los Angeles County is synonymous with a highly desirable and aspirational lifestyle,” said Sherry Chris, President and CEO of Better Homes and Gardens.® Real estate. “As new members of the Better Homes and Gardens Real Estate network, Susan, Peter and Barinder are perfectly positioned to maximize their affiliation with the leading lifestyle brand in real estate. Their intention to grow and expand their business played a key role in their decision to join the brand. We are delighted to partner with them to contribute to their future success.
“As an independent company, it’s difficult to stay current on technology and tools to help agents stay competitive, so we knew we needed the support of a strong partner to fuel future growth,” added Susan Featherly, broker/co-owner. , Better Homes and Gardens Real Estate Town Center. “As a BHGRE affiliate, we now have a great support system that allows us to focus on what we are most passionate about: helping agents and customers achieve their goals. We are thrilled to be part of a widely known and respected brand that people trust and rely on to inspire their lifestyle 365 days a year.
“In a technology-based world, there is no substitute for personal care and experience. I’ve learned the value of exceptional service during my restaurant career and it’s just as critical to success in real estate,” said Peter Micalchuck, co-owner of Better Homes and Gardens Real Estate Town Center. “As a BHGRE Affiliate, we will have access to incredible tools and technology that will greatly enhance the level of service we can provide to our valued customers.
“We like the brand’s strategic focus on growth, which will be a strong recruitment message for us as we attract new agents looking to grow their business,” said Barinder Chhina, co-owner of Better Homes and Gardens Real. Estate Town Center. “We are confident that we can now offer more platforms and programs to help agents take things to the next level, such as sophisticated marketing materials, a powerful CRM, and websites designed for lead generation. »
For more information visit: www.bhgre.com