Agents are bringing “real” to today’s real estate market

Realtors in Colorado and across the country are beginning to cut words like “cosy” and “quirky,” and call properties what they really are: small and rundown.

Why is this important: The pandemic has pushed a wave of people to new places – many of whom have bought on sight – and thousands of new homebuyers say they now regret their decisions, the Wall Street Journal reported.

What is happening: A collection of real estate agents who recognize the problem are taking to YouTube and setting themselves apart with a new genre of content in which they share painfully honest listing descriptions.

Enlarge: Jamie Eklund, a northern Colorado real estate agent, told the newspaper he was committed to being “as honest with people” as possible about each property, including its downsides.

• Greeley “smells like a farming town”, he says in a video. “If that’s something that might bother you, you might want to reconsider.”
• Breckenridge lacks indoor activities, he advises in another one. “If you are looking for concerts and indoor venues, then [it] maybe not for you.”

What they say : People moving to new towns in the Centennial State enjoy the franchise, including married retirees MJ and Gary Isaksen, who moved to Greeley from Florida last year.

• “We haven’t had days where we said [the smell] was terrible,” MJ said. “But we’ve had days where we’re going to come out and say, ‘Oh my God.'”
• Snow should be in the forecast.