Agents are bringing “real” to today’s real estate market

Artwork: Brendan Lynch/Axios

Realtors in Colorado and across the country are beginning to cut words like “cosy” and “quirky,” and call properties what they really are: small and rundown.

Why is this important: The pandemic has pushed a wave of people to new places – many of whom have bought on sight – and thousands of new homebuyers say they now regret their decisions, the Wall Street Journal reported.

What is happening: A collection of real estate agents who recognize the problem are taking to YouTube and setting themselves apart with a new genre of content in which they share painfully honest listing descriptions.

Enlarge: Jamie Eklund, a northern Colorado real estate agent, told the newspaper he was committed to being “as honest with people” as possible about each property, including its downsides.

  • Greeley “smells like a farming town”, he says in a video. “If that’s something that might bother you, you might want to reconsider.”
  • Breckenridge lacks indoor activities, he advises in another one. “If you are looking for concerts and indoor venues, then [it] maybe not for you.”

What they say : People moving to new towns in the Centennial State enjoy the franchise, including married retirees MJ and Gary Isaksen, who moved to Greeley from Florida last year.

  • “We haven’t had days where we said [the smell] was terrible,” MJ said. “But we’ve had days where we’re going to come out and say, ‘Oh my God.'”
  • Snow should be in the forecast.

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