A first impression as a real estate agent: how to get it
The arrival of a new year means the possibility of new opportunities to gain real estate clients. Additionally, the New Year is also a call to review your current practices and update them to meet the range of buyers you will encounter in 2022.
Whether you are a beginner or a veteran of the practice, you should understand that first impressions are important for building a relationship with your real estate clients. There is plenty of time for buyers to form an opinion on your professionalism and abilities in a short conversation. The first meetings are important opportunities to showcase your expertise and your ability to listen to the needs of your clients.
These are the best tips and tricks we have to make sure your real estate business is flying high in 2022 as well.
Essentials for leaving a good first impression on customers
You need to prepare for the variety of buyers you will encounter in 2022. These expert tips will help you make a lasting impression on potential customers.
Watch and be professional
Before you get buyers to trust you to play the role well, you need to look at the role first. It means you look professional from head to toe. Style your hair with care and wear clean makeup. You may also consider getting a tooth replacement procedure to look more presentable.
Your clothes matter too. Depending on your location and the market you are catering to, the dress code will be more formal or casual. For example, luxury real estate agents should wear more formal attire than those in suburban or rural areas.
It is important to note that first impressions are not purely formed from personal encounters. What home buyers see about you online also affects how they perceive you. Make sure your LinkedIn profile, public social media pages, and website are up to date and that you have a professional profile.
Use a tone that applies to your potential client
Each potential customer seeks your services for a variety of reasons. A newlywed couple may be looking to buy their first home together, while a family of five may be looking for a vacation home to rent.
The variety of people you meet requires that you learn to adjust your tone to meet the needs of each homebuyer. First-time buyers need someone who is friendly and willing to explain the basics of real estate to them. On the other hand, buyers of luxury real estate ask you to adopt a formal approach to assert your know-how.
Be prepared to adapt to each person you meet by reviewing information from your potential clients before meetings.
Learn more about the other party
That is, don’t be content with what you learn about them before your meeting. When you finally have your first meeting with a client, take the time to listen to their concerns. Inexperienced homebuyers will have questions about the home search process, so sit back and listen to those requests first instead of bombarding them with information they are likely to forget later.
Don’t pretend to listen, either. Take notes on what they are looking for and evaluate their reservations to properly help them find accommodation.
Authenticity is essential
Talking points help keep your presentation consistent. However, a complete sales pitch can easily seem forced and disingenuous to today’s homebuyers. People value authenticity, so make sure you embody it every step of the way.
When you speak with your potential customers, speak like a real person, not like a salesperson. Remember, today consumers are much more critical brands and companies they interact with. Real estate agents are no exception.
You want to make a genuine connection with the home buyer when you first meet, so being genuine is essential.
Have confidence in your knowledge
The less confident you assert about the information you give to your potential clients, the less confidence they are in your ability to help them find the most suitable property for their situation.
Before meeting with a buyer, prepare anything they might need in advance. It’s always better to over-prepare than to be under-prepared for a client meeting, so don’t just have industry knowledge but also your portfolio to prove your expertise. Then trust the work you put in on the first customer meeting.
In other words, know your stuff and trust yourself. It will usually take a while for potential clients to consider your pitch before making a decision, but the genuine effort you put in will leave a lasting impression on them.